Success Stories
- Arctic Glacier
- Betta Foods
- Blue Keld
- hartz
- MasterPack
- Morinaga Confectionery
- Nestle Purina
- Plumrose
- Prymat
- Sanitarium
- Ten Ren Tea Co. Ltd
Learn how Zip-Pak ZE100 zipper technology helped a consumer packaged goods brand increase brand awareness, promote brand preference and rise to market leader.
Zip-Pak Resealable Flexible Packaging Success Story: Prymat
How Zip-Pak ZE100 zipper technology helped Prymat rise to market leader.
Flexible packaging challenge:
Prymat, a large producer/distributor of universal seasonings in Poland, wanted to capture the leadership position in a price sensitive market. Their goal was to do this by adding the much sought-after convenience of resealable packaging.
Zip-Pak resealable flexible packaging slider solution:
Prymat added Zip-Pak’s ZE100 zipper technology. As it turned out, consumers placed greater value on convenience than price, and sales rose immediately… at premium prices!
The new resealable zipper technology improved brand differentiation immediately at the point of purchase, plus reinforced brand preference every time consumers used the resealable package. As a result, the Zip-Pak zipper technology played a key role in Prymat’s rise to market leader.
As the first company in Poland to offer resealability, we quickly stood apart from our competitors. Zip-Pak’s technology fulfilled our need to enhance the brand by differentiating it at the point of sale and encouraging repeated purchases.
Przemyslaw Pajak, PR Manager, Prymat
Contact us to learn how you can strengthen your brand with flexible packaging that’s more convenient for consumers and good for sales.