Zipbox®, a joint venture between Zip-Pak and T.H.E.M., will sponsor of Packaging Digest’s Innovations in Food and Beverage Packaging to be held at the Hyatt Regency, Rosemont in Chicago April 18-19, 2012. The conference will create a forum for experts and key decision makers in food and beverage packaging to discuss new industry trends and best practices for implementing them. The industry sees constant technological advancements, and the conference will serve as a collaborative discussion about consumer perceptions surrounding new innovations.
Frank Kelly, Business Manager for Zipbox®, will participate in a consumer perception panel – titled “Packaging design that engages consumers and promotes shelf appeal” – at 10:20 a.m. on Wednesday, April 18. The panel will cover a variety of topics, including: debunking “greenwashing” claims, finding a balance between consumer convenience and sustainable packaging, improving consumer usability and understanding foreign regulations for global business.
Zipbox will also host a morning coffee break on the first day of the conference where we will highlight the first commercial launch of our resealable carton – Plantation® Raw Sugar. More information about the event can be found at www.fbpackaging.com. Space is limited, so register early!