Consumer convenience is one of the ultimate goals of any packaging supplier. The convenience of the package often determines consumer loyalty and reliance. For many consumers, the ability to reseal a package is one of the most convenient features available, and when it comes to flexible packaging, a resealable closure is just a zipper away.
Adding a zipper to a resealable package may seem daunting, but many packaging manufacturers are unaware how easy and inexpensive the addition of a resealable closure can be. Perhaps the simplest way is to retrofit existing packaging lines with zipper application equipment. Without significant investments in completely new lines or interruptions to manufacturing, closure solutions can be easily added to a machine.
At Zip-Pak, our engineers are willing to collaborate with companies who are interested in this transition. We recognize the importance of having a knowledgeable business partner that understands the value of your operation and the importance of your product. Our retrofitting capabilities can help add zipper technology to an existing line for around 20 to 30 percent of the cost of an entirely new line. We also partner with OEMs and film suppliers around the world to ensure the retrofit applicator functions correctly and packages remain easy to open and reclose.
The cost-effective nature of retrofitting makes it an ideal capital investment for companies in emerging markets like Latin America or China. Companies in these geographic areas have the opportunity to upgrade packaging by adding a convenient feature to help meet the demands of the growing market.
In the end, finding a way to enhance the convenience of your package is worth the investment. Luckily, the addition to a zipper is relatively inexpensive, and making your package resealable might just be the edge needed to get the product off the store shelf and into the shopping cart.