In large stores that carry thousands of different brands, it can be hard to stand out from the crowd, or rather, the shelf.
A recent innovation survey from Shelf Impact! takes a look at some of the most unique and well thought-out packaging designs across all types of industries, from beauty to ice cream to alcohol.
The 15 package designs that landed a spot on this list did so for a variety of reasons, including sustainability and artistic design. One of the most versatile on the list is Greek winemaker Ktima Gerovassilou, whose
wine containers have a built in handle for easy carrying and can also double as wine rack. Such an innovative feature means it can be used over and over again for other bottles once the wine that came in it has been finished.
Each of the examples on the list, found a way to stand out to consumers in innovative ways. Not only are they visually pleasing, but their designs make life easier for consumers.
Leave a message in the comments with your favorite new innovative packaging features.