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Monday, May 07, 2007

West's Packaging Increases Sales By 10%

West's Packaging Increases Sales By 10% With Pouches Featuring ZIP-PAK® SLIDERTM Closures

Zip-Pak introduced its new stand up pouches and three-side sealed pouches during the Food Marketing Institute (FMI) Show 2007. The pouches, from West's Packaging Services Pty. Ltd. (Melbourne, Australia), feature ZIP-PAK® SLIDERTM technology for greater consumer convenience.

West's Packaging, a manufacturer of flexible packaging, worked with Tassal Operations Pty. Ltd. (Tasmania, Australia) to add value to Tassal's fresh Atlantic salmon packages. Consumers are demonstrating a growing desire for packaging in convenient formats that will keep salmon fresh