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Tuesday, September 25, 2007

Zip-Pak Launches New Global Website

New Website Designed as an Informational Resource on Enhancing Brands through Resealable Packaging

Zip-Pak, the global leader in resealable packaging technology, has launched a new global website – www.zippak.com. The site was created to help brand managers, marketers, package designers, converters and packaging engineers learn more about the wide-ranging benefits of resealable packaging. The new website also showcases Zip-Pak’s role as a partner and consultant in the design, implementation and development of packaging that provides greater product freshness, enhances consumer convenience and builds consumer brand loyalty.

The website reflects Zip-Pak’s newly re-branded visual and language identity, which was developed to project a unified brand image that embodies the company’s global market leadership and celebrates over two decades of contributions to the consumer packaging industry.

“We want our customers worldwide to recognize Zip-Pak’s offices and manufacturing facilities as part of an international business that offers high quality, brand-enhancing technologies,” says John Schneider, vice president and general management of Zip-Pak. “The launch of our new website is just one example of how we are building and strengthening relationships with customers and with the industry as a whole.”

The new Zip-Pak website highlights the benefits of resealable technology to industries from meat and cheese to pet food and frozen specialty items. In addition, each of Zip-Pak’s global business divisions is represented, giving visitors quick and easy access to direct contact details. A dedicated sustainability section focuses on how Zip-Pak can provide expertise and advice to its customers on reducing environmental impact while providing optimum performance.