Introducing the newest addition to ZIP-PAK's "Sensory Feedback" family of closures.

Of all the senses, smell is perhaps the most sensitive, and some would suggest the most powerful. One brief exposure to a familiar aroma can trigger past memories and the emotions surrounding them.

Recognizing this persuasive influence, resealable closure company Zip-Pak has effectively harnessed the "power of smell" with its recent introduction of Fragrance-Zip, a new zipper closure solution designed to emit a customized aroma upon initial and subsequent openings of a flexible package.

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"Scent is a far more powerful influencer than most people realize. Our sense of smell engages memories, stirs emotions, alerts us to dangers and creates heightened awareness.

With Fragrance-Zip, we've opened the door to a completely new dimension of interactive consumer packaging. And with so many diverse aromas to work with, we've just begun to explore the broad range of applications for this type of packaging feature."

Dr. Jose Septien
New Product Development Manager for
Zip-Pak Europe

The scent is embedded
in the reclosure during
the manufacturing process.
By working in close partnership
with several fragrance companies,
Zip-Pak can duplicate virtually any
desired aroma, enabling a package to
replicate a desired scent whenever opened.

This versatile fragrance option can be incorporated into any style of resealable Zip-Pak closure.

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