The same do-it-yourself methods of resealing a package are also being applied to just
about every other food or product group that comes in a flexible pouch. While these
homemade techniques are frequently employed, none are particularly consumer-
friendly or effective.
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Sunflower seed marketers have recognized that these makeshift methods are far from
ideal for consumers, and are incorporating resealable features into their packaging
designs. One company at the forefront is GIANTS Snacks.
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Working with TechniPac, a leading flexible packaging converter, in conjunction with Zip-Pak, a global leader in materials and machinery for resealable packaging, GIANTS Snacks recently introduced consumers to a new level of convenience for the many flavors of its GIANTS Sunflower Seeds.
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In embarking on a resealable solution for GIANTS Sunflower Seeds, the goals were
clearly stated. "The packaging had to be pourable, with a half close. We also placed
a high priority on the reliability of the zipper to secure and protect the contents,"
commented Al Engstrom, plant manager for GIANTS Snacks.
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