A Zip-Pak disruptive packaging solution proves to be “sweet success” for Plantation Sugar.
The flexible packaging challenge:
In a category viewed by consumers as commodity and dominated by national brands, Plantation Sugar, a regional company, wanted to market a store brand of raw cane sugar.
Zip-Pak uniquely flexible benefits:
Thanks to the innovative packaging format, brand perception was elevated to that of the big name brands.
In the initial offerings, retailers observed Plantation Sugar’s “velocity off the shelf consistent with national brands.”
with resealable zipper technology.