New Consulting Approach Helps Brand Owners Transition to Consumer-Preferred Resealable Packaging or Enhance Existing Packages
Zip-Pak introduces the Package Realization Team™. The company’s new approach helps brand owners around the world transition from existing package styles to consumer-preferred resealable flexible formats, or enhance their existing packaging.
For each unique project, a team is assembled to consult with consumer product goods (CPG) companies and retailers on how to implement cost-effective and efficient resealable closure solutions. Team configurations vary according to project needs, but may include representatives from sales, marketing, product development, operations, machinery and technical service.
“While Zip-Pak’s innovative technologies have served to meet the needs of consumers for decades, it is ultimately the expertise of our people that makes the difference in solving packaging challenges for brand owners around the world,” said Robert E. Hogan, Director, Global Marketing at Zip-Pak. “Further, our global partnerships with OEMs and film converters enable us to act as a single point of contact throughout development projects, ensuring the closure feature on the final package meets consumer demand for convenience and ease of use.”
Zip-Pak’s Package Realization Team can solve a variety of challenges, such as incorporating resealable technology into an existing packaging line. As the only zipper supplier with an in-house equipment division, Zip-Pak Systems, the company can develop custom retrofit attachments to minimize investments in new machinery. With operations throughout North America, Europe and Asia, Zip-Pak provides insight on global machinery considerations.
Additionally, Zip-Pak’s Package Realization Team can provide knowledgeable advice on package design based upon years of consumer research. The company also invests in research to support the sustainability benefits of resealable flexible formats over rigid alternatives and can guide brands in improving their eco-profiles.
To consult on each unique packaging challenge, the Package Realization Team first works with the customer to determine the ideal package format, in order to better decide whether to implement new machinery or apply retrofit technology. Next, the team consults with the brand owner and converter to determine the appropriate film structure, before making a recommendation on a press-to-close or slider closure. The team can then install the retrofit or work with the OEM to incorporate resealable capability into a new machine. Finally, Zip-Pak evaluates the expertise level of the operator and conducts customized training.
“We are excited to offer our unique expertise in flexible packaging and welcome brand owners with unique packaging challenges to contact us for consultation from our Package Realization Team,” concludes Hogan.
To learn more about how Zip-Pak’s Package Realization Team can enhance your brand, call us at +1 800-488-6973 or e-mail firstname.lastname@example.org.