Success Stories
- Arctic Glacier
- Betta Foods
- Blue Keld
- hartz
- MasterPack
- Morinaga Confectionery
- Nestle Purina
- Plumrose
- Prymat
- Sanitarium
- Ten Ren Tea Co. Ltd
Zip-Pak Resealable Flexible Packaging Success Story: Blue Keld
Resealable Ice Package in the UK Helps Brand Exceed Sales Expectations by 30%
Flexible packaging challenge:
Blue Keld, a leading British provider of bottled natural mineral water and spring water ice cubes, wanted to package its Spring Water Premium Ice Cubes™, in a way that reflected the premium quality of the product. Blue Keld needed highly reliable packaging technology and technical support, as any production problems can lead to melting, and additional costs.
Zip-Pak resealable flexible packaging slider solution:
The company decided to engage Zip-Pak, which recommended its Zip-Pak® Press-to-Close™ technology for Blue Keld’s two-kilogram package to provide a premium look and enhanced consumer convenience.
The package became one of the first resealable ice packages in the UK, and is widely available at leading retail outlets such as Waitrose and Sainsburys. The product has exceeded sales expectations by over 30% in its first months on the market.
Contact us to learn how you can strengthen your brand with flexible packaging that’s more convenient for consumers and good for sales.
People who invest in quality beverages, such as high-end whisky and natural mineral waters, do not want to compromise the delicate flavour of their drinks with ice made from inferior water. We use only spring water to make our ice and wanted packaging that would reflect the high-quality of our product. The resealable bag has helped differentiate our brand from the competition and consumers have responded very well to the additional convenience.
Graham Cheesbrough, Managing Director at Blue Keld.