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Poultry holds a special place in both the hearts and appetites of the Brazilian people. Not only is the nation ranked among the top three in poultry production worldwide, it is also the highest in per capita consumption at 104.5 lbs. (47.4kg) per year. C-Vale, one of the largest poultry cooperatives in Brazil, supplies much of the chicken that satisfies this ongoing demand. Its Aurora brand of frozen chicken nuggets is sold throughout Brazil and to more than 70 other countries. |
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In responding to these growing consumer attitudes toward convenience and product freshness for its Aurora Auroggets, C-Vale found the answer in a flexible package solution that included the resources of Zip-Pak Brazil, a leader in zipper closures for packaging. A division of Illinois Tool Works, Inc. (ITW), Zip-Pak is at the global forefront of resealable packaging innovation. |
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In developing the Aurora packaging solution, Zip-Pak worked closely with Plastrela, a leading converter and supplier of the Inno-Lok® closure system in Brazil. Inno-Lok is a patented product and method for attaching reclosable fasteners transversely to packaging films, thereby producing a roll of pre-zippered film that can be used for products requiring either barrier or non-barrier packaging. In this particular case, the Inno-Lok system was chosen for its ability to meet stringent moisture and oxygen barrier requirements needed to preserve product freshness and flavor. |
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